1. We choose to inspire our customers, our team and our community.
2. We are a fast company and not afraid to set the bar and go where others are afraid to go.
3. We all have ownership in our company.
4. Inspired Philanthropy* is a core component of our business.  We contribute a portion of every revenue dollar to a Inspired philanthropy project.
5. We don’t chase money, we chase our passions.
6. Everyone has a voice and no one is a mind reader.
7. Weirdness is encouraged, whining is not.
8. No one is hired unless we all agree.
9. “Law of the Jungle”** mentality.
10. Our three core ideals for every project: Green, Healthier, High-Performance.

*Inspired Philanthropy- We only contribute growing assets or time to non-profits we support.  We don’t give apples, we give apple trees.

**Law of the Jungle

Now this is the law of the jungle -

As old and as true as the sky;

And the wolf that keep it may prosper,

But the wolf that shall break it may die.

As the creeper that girdles the tree trunk,

The law runneth forward and back -

And the strength of the pack is the wolf

And the strength of the wolf is the pack.

-Rudyard Kipling