Green Business Strategy Results
Below is a simple breakdown of typical client results after implementing a green business strategy. Included are the methodologies used to attain them.
1. Action: Create a green marketing strategy including your green message and branding. Develop an authentic green message for your business. Result: More profitable client relationships, new customers, competitive advantage, favorable PR and media attention, etc.
2. Action: Audit the power use of your company. Determine what conservation methods should be implemented and what renewable energy methods (if any) should be pursued. Result: 25-45% reduction in electricity bills.
3. Action: Create a (near) toxin-free workplace. Eliminate indoor air quality issues, off-gassing, sick-building syndrome, etc. Result: Fewer sick days taken, more productive employees, happier workplace.
4. Action: Create an eco-charter and green benefits plan for your company. Leverage your green efforts with your internal customers (employees) through all company-employee interactions. Result: Less employee attrition, happier employees, ability to recruit better talent, lower training expenses, more productive workforce.
5. Action: Audit your water use both inside and outside your building. Create a water use strategy including: equipment replacement, vendor selection, rebate and tax incentive search, bid management, etc. Result: 30-55% annual reduction in water expenses.
6. Action: Audit your building envelop and create a plan that reduces heat and cooling loss, indoor air quality issues, etc. Result: 40-65% annual reduction in heating and AC expenses.
These are just six examples of the results you can expect to see in a typical green business strategy. There are three goals that must be met to consider a strategy successful:
1. Does it save (or make) the client money?
2. Does it reduce the clients environmental impact?
3. Does it create a healthier (less toxic) work/living/home environment?
